If you are starting a new business today, you surely might use the power of the online platform and especially social media channels like Facebook, Instagram, twitter and many more. The recent facts say that Instagram has more than 800 million active users and over 95 million posts per day! Nearly 70% of businesses use Instagram business account feature to promote their products and services. These figures speak a lot more potential of Instagram as a Marketing tool to leverage this huge available potential customer base. However, with the Instagram business account you should be realistic and able to interact with the accounts that can add value to their life either by providing information or a solution to their problem in the form of products or services.
To start with here are some guideline that can help you set up your Instagram account.
- Set your goals and define the purpose: First of all you have to define the purpose of the use of instagram and how it will align with your social media marketing strategy. Instagram is a great platform to showcase your products if you own a e-commerce business, or showcase your brand. It is a great tool for lead generation. Your post should connect with a proper voice, aesthetics, and goals.
- Understand your audience: To produce valuable content you should first analyze your audience through the analytics. Instagram provides a metric that will show their audience from, their age group, and the how they engage with your posts. This data will help you design your future posts and content as per the audience’s taste and preferences.
- Content Calendar: It is very crucial to plan the content you want to publish. Apart from knowing what to post you should also know when you should post. There is a need to know the best time to post. You can try doing the changes in the post timings and see what are the responses. There are various social media scheduling tools that can help you schedule your future posts.
- Leverage the power of hashtags: Hashtags are the great medium to grow your account. Using the correct hashtags will help you grow your content reachability and discoverability to improve lead generation. It is really important to research the relevant hashtags that are relevant to your content. It is a great medium to help your audience find out what people are posting about and which hashtags are trending.
- Turn your followers into customers: Once your account starts gaining attention and your content and posts are relevant to your brands and you are gaining followers. To convert your followers into customers you have to add value to all your communication and show them the benefits of your products and services.
Instagram is a very powerful social media platform that can help you build and increase your brand awareness. While strategizing your social media marketing plan you should keep instagram as a powerful medium to capture your brand’s visual identity. Instagram is a personal platform can help you reflect your brand visibility.