Today e-mail is the best and most critical for the businesses of all types. There are two basic uses of email- professional for your business and to market to your consumers. Marketing through email is one of the most cost-effective and easy to boost revenue and conversions. Emails help you to connect with your customers and vendors. Businesses can craft email campaigns for different purposes and marketing goals. An email service provider can help your business create and deliver the email to the targeted customer base or niche and deliver the desired results.
An email service provider helps you provide the detailed evaluation of your every email campaign. The details and the statistics provided help you evaluate the success rated, email recipients delivery report, email click-through rates, read rates and many more. Reporting and tracking is the campaign progress is one of the most important features of any email service provider to deliver it to its customers. There are some of the important factors to consider while choosing an email service provider:
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- Dedicated IP Address: The IP Address from which a sender of an email shoots the email campaign. If your email service provider sends your marketing email through a shared IP address, you have much probability of the receiving complaints of SPAM. It will lead you getting your shared IP blacklisted, hence preventing delivery of email to the recipients’ inbox. Also, it takes a lot of time for getting the IP off the blacklist. It is therefore important for an email service provider to ensure the private dedicated IP Address.
- Features: Choosing an email service provider is critical and important to provide the best in class features. You have to make sure that the one you select provides assistance to the business and fulfill your business needs. The few basic features are as always- Social media integration, scheduling the email delivery, tracking and drawing metrics. The email service provider should also ensure that they are authentic and accreditation of the tools they use to provide the best chance to land in the desired inbox.
- Customer Support: A good and available customer support is really important for any business. Email service provider should have an excellent support team in place to help address the queries and issues. Therefore your email service provider should be available through email, chat, and calls 24/7.
- Affordable and Reliable: All the business requires a service provider a secure and reliable along with the affordable cost. The service provider should provide the service package at an affordable budget while meeting the desired service levels. Also, your service provider should be well established and has a good business reputation. Hence you should make a list of the companies that fit in this requirement of yours and maintain the good service levels.
- Sound Infrastructure: You should also enquire and verify the technical setup your service provider is providing. The email service provider should provide several technical specifications, high-speed internet connection and hardware details being the most important among them.