Social media has become an integral part of the people lifestyles and has a high potential for businesses, especially e-commerce. If you are an e-commerce company, then you have great potential in using paid social advertising and influencers marketing. These help in driving traffic, sales and gaining brand awareness. Instagram is the most famous social media platform has now about 35% of adults user base. According to the recent business insider interview- “People scroll through 300 feet of [social media] content every day. That’s the size of the Statue of Liberty”. Thus paving the way for the huge sales through photos, video, paid social content and search.
Many beauty, clothing, and home decor brands are making a move from the traditional advertising budgets and strategies towards the more focused approach in advertising and marketing through social media to gain better ROI. People are targeted based on the demographics, interest, and age. If you are a startup or e-commerce and wants to get more followers, sales and brand loyalty then Instagram is the best move for gaining these results including some of the methods like – Celebrity & Social Media Influencer partnerships, Instagram Engagement Groups, Contests & Giveaways, Instagram Shoutouts, Instagram Feed & Story Ads.
Here are 10 ways your startup can increase your followers and grow your brand using Instagram:
- Instagrams Ads: Running an Instagram Ads are best ways to drive sales through the story, celebrity endorsement, giveaways, and contestants. These help in gaining more traffic to the website or a specific landing pages. Instagram is the quickest way to drive sales and measure the immediate results.
- Regularly Shout Out to the engaged followers and increase participation: Content that can generate high engagement has the capability of getting new followers through organic reach. To keep the followers engaged you should regularly post the Instagram posts which are engaging and makes your followers happy.
- Offering discounted pricing to Instagram followers: Incentivizing the instagram customers to follow your Instagram accounts and posted by offering some discount is great a way to encourage sales. You can track the visitors on your website through Instagram and give them the special pricing they deserve or a direct automated message giving them the incentive to follow your account.
- Instagram Influencers: Companies that have the celebrities or the famous tech personality recommending and stating their experience with the products and service is quite daunting to the visitors and followers. Hence creating a great impact on the followers of the influencers and thus helps you reach out to the targeted audience easily and effectively.
- Promoting user-generated content: User-generated content is a great way to showcase your social proof along with strong and compelling content. Some e-commerce brands posts their purchaser’s review and experiences along with the products picture to demonstrate the user’s views.