The term Customer Relationship Management is widespread among the SMBs and Startups, or you should have probably implemented some form of CRM already. A customer relationship management is a strategy for managing all your company’s relationships and interaction with your customers and potential customers. It helps you improve your profitability. Here in this article, we will learn more about CRM also some of the most famous tools available.
Customer Relationship Management
Customer Relationship management is the term that is used to refer to the practice of analyzing the customer interactions and the customer lifecycle through several processes and phases. The goal of CRM is to manage to understand and predict the customer behavior which in turn helps improve the customer relationship and maintaining the workflow to help improve the business and revenue.
Importance of CRM
- Manages the client profile to help interact efficiently and increase revenue. A CRM gives the complete flexibility in managing the customer lifecycle and predict their needs to help retain the customers.
- Track the customer history and his profitability for the company. It helps in improving the customer relationship by extending deals and offers to him.
- CRM gives flexibility in tracking each customer separately for gaining deep insights. You can also group customers according to the business, geography, revenue and several other metrics.
- CRM gives you the flexibility to assign the accounts manager to help address the personalized communication with the customers. Account Managers helps provide the customized services for the customers and advise them accordingly.
- Acquiring new customers is the great ease with the help of CRM. You can maintain the potential customers, their details and the prospects stage that they are.
- CRM is a very cost-effective tool to help manage the whole client profile with less paperwork and smaller human resources.
- It also provides the higher customer satisfaction to the customers have they have one portal to manage all their needs and problems. It is relatively easy to handle and address the client issues personally and improves the business overall.
Some Famous CRM Tools:
There are the bunch of CRM tools that can be very helpful for your business communication. Some of the popular CRM tools are mentioned below:
- Zoho: Zoho is particular a complete integrated solution for a business of any size. It provides a Cloud Software Suite and SaaS application for business. It has a varied range of tools for almost all business operations like – Billing, IT support, inventory, mailing, forms and many more. These tools track all the customer life cycle along with the feature to generate reports at all the stages. Zoho CRM tool also integrates with the G Suite for email and calendaring.
- SalesForce: SalesForce is also one of the best CRM tool available in the market. It draws instant alerts and is the best practice recommendation pop-ups along with drag and drop feature. SalesForce offers the exceptional level of customization and advanced features for all the customers as per their need. It also integrates well with the G Suite and Microsoft Exchange.
- FreshWorks: FreshWorks is a single contact management system for all the leads generated through all the channels. It not only nurtures the leads but also provide the advanced features like affiliate management, calls routing, calls recording and auto- diaries. It is multiple channel communication channels. It also offers a feature to track the previous conversation with your prospects and utilize them to plan future communication. FreshWorks is a robust sales CRM and support tool that offers 24/7 customer support from qualified professionals via phone, email, Live chat, and call.
A robust CRM should have the below-mentioned features to help you grow and service well your customers.
- Committed team
- Excellent Communication
- Robust Management
Conclusion
Whatever you learn about your customer’s behavior should well be replicated by building a strong relationship with them. The better and stronger the relationship you have with your customers the high revenue and brand reliability you will have. Moving forward for achieving great success, you should opt for a CRM tool to help you earn your company’s great asset- CUSTOMER.