Every business who wants to have an online presence needs an identity and website. Having an online presence is a must for the business as it is essential not just for business, but even for individuals. The world is closely connected with the internet and having an online presence gives you an opportunity to connect with the world and enhance your business and well as individual identity. The very first building block is the domain name registration.
A website domain name acts as a unique identifier to your personal profile, brand, and business in this internet driven world. But it is essential to register a domain name for the website? Here are the top 5 reasons why domain name registration is really important.
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- Gives a brand visibility identifier-: A domain name eventually becomes your website URL which helps in locating your website to the online world. The purpose of a website is to help people know about your business, brand, product, services, or professional activities. Thus to meet these purposes we have to get a domain name and promote it through visiting card, letterhead, social media channels and many more. Registering a relevant domain name for your business helps people in recognizing and memorizing your website and hence business. Also registering a domain helps website identified by the search engine and stored in their memory.
- A permanent Identity-: The domain name gives you the identity on the web, your web hosting server location of the website. Web hosting gives you a platform to host and store all your website files and data and helps in making it a functional website while providing services to buy and register a domain. A registered domain name ensures that your website and its visitors are not impacted even while changing the physical location of your server or a web hosting service provider. Everything remains associated with the domain name and retains the integrity at your website’s new location.
- Business Email Address: Whether you being a business or a working professional, an email ID with a professional email address gives a better impact to your identity as well as to your business. Business email helps you establish your personal brand or business brand. Registration of an appropriate domain name enables you to get the ability to have multiple email addresses of your choice. You can opt for the email addresses on your business domain or your first and last name together. Business emails help in a great way of providing the delivery of business critical emails.
- Ensure you to get a preferred domain name: For setting up a blog or a new business in an immediate or a long term span it is advisable to get a domain name of your choice. This helps in retaining the domain name of your choice, and if you postpone your decision of domain registration, there are high chances and probability of losing the desired domain name as somebody might have registered on their name. And therefore you can register the domain name for a year and retain it for your plan or business.
- Multiple Sub-Domains: After successfully registering a domain name you can use as many subdomains of your choice. Each of these sub domains can have a unique web page to help you add more content and relevant business processes. Also, these help in search engine rankings and thus use in online promotion to drive leads and sales.