While working through the long list of launching your business, you need a basic element like a website and a domain name. This guide will help you in choosing the right domain name for your business. You can also get a free domain name from the sites like WordPress, Blogger, etc. generally it is not preferred to have a free domain name. Instead, you should register this within your name and your organization name. This will help you in advertising and promoting your business.
Why domain name is important
There are some of the special reasons why buying an own domain name is important and how can it benefits you
- Increase brand visibility: Your domain name should either contain your business name or keywords that relate to your brand. Your domain name is the online identity of your business. When a visitor or an internet surfer type in your domain name as a URL then they should be able to access your website.
- Global Identity: Consider your brand as a tattoo. Once you select the domain name, you can use the same on your social media portals, business cards, brochures, and other marketing collaterals. You can also leverage the power of search engine optimization so that you can become visible on the search engines.
- Professional look to your business: It is easy and cheap to get a free domain with someone’s else brand name and that help in communicating that you are serious and professional business. Business emails with your domain name also help in communicating with your online customers and giving them the stability and the security.
Buying a domain name is not expensive and hence should take few very steps in registering the domain name for yourself. Buying the domain gives the more professional and people will be confident in spending money with you. Now let’s have a look at how to choose a domain name for your business.
- Start with your Business Name: A perfect URL for your business and a website can lead people to land on the destined page. You have to search for your business name to see if others are using domain names that might be easily confused with yours. Hence you should be very careful with it.
- If your business name is not available, you should look for an SEO friendly keywords that relate to your product and service offered. This will help you search for the results that keyword phrase.
- Your domain name should be pronounceable and short: Your domain name should be easily pronounceable and should not include the special characters and dashes which often confuses the people. It should be easy to write and memorize.
- Consider the domain extensions: As competition increases in your industry and market, you should start considering the other interesting extensions. If the extensions are relevant to your business type, then you may be able to get the domain name you want with the different extensions.
- Setup your business email: The final step once you have selected the domain name is set up your domain name. Using the email address that is ending up with your domain name is more professional than using the other webmail or Gmail services. People and customers expect to get the emails that will make it to their inboxes and hence are considered as authentic and real. Also, you can configure the other emails like [email protected], [email protected], [email protected] to help people contact different departments.
Your domain name and website are your brand’s online identity and digital credentials. It is important that you and your business should have professional visibility and invest a little time and money while choosing the domain name. But once you have selected a strong and powerful domain for your business, it established great credibility and helped in generating sales.
