Influencer Marketing is one of the best tool and platform to aid brand identity among the targeted audience. Finding the right influencer and engaging with them is the most critical part of the whole process. May platform have cropped up either to aid the research of influencer and connect you to the right influencer for your brand as per your requirements. Most of the platforms are either paid or free to avail services. Let us dig more into these in details:
Klout: This tool is a great platform to research, dig and manage all your influencers lists and gives you a quick overview of your brand’s potential influencer. This platform has huge perks programs with several features to maintain the Influencer’s profile in his account. This tool also helps in amplifying the reach through the native advertisements.
Buzzsumo: With the help of this extraordinary tool you can research influencers based on the keywords and can dig out the influencers along with the great content. This platform also helps in tracking the influencers based on the keywords and hashtags. This tool segments the influencers based on profiles like blogger, journalist, etc.
Keyhole: It is a real-time hashtag tracker for Twitter, Instagram, and Facebook. It is a visual dashboard which simple, interactive and shareable. It gave a detailed insight of the top influencers, their top links and sited and top posts. It helps in easy exporting of the data in the excel sheets and CSV formats. With the paid subscription of this tool, you can generate the Audience Intelligence Report.
FollowerWonk: It is a simple tool provided by the Moz. FollowerWonk is a search engine and analytics tool that focuses exclusively on twitter for Influencers discovery and tracking. It provides insights like engagements metrics and competitor influencers following to help understand the influencers and their profiles. With the Audience Comparison tool, you can compare the profiles to check audience overlap and mutually exclusive audience as compared to your competitors. This helps you export the reports for future reference.
