Social Media is has a great power to get significant visibility to the large audience at usually nominal expenses. With my big brands pumping the efforts and budget to achieve greater visibility and higher ad ranking, it has turned very competitive for everyone to get the room for themselves. However, there is always a scope for the more and much can be achieved by adequately planning your social media marketing strategy.
A web designer and developer you can leverage the power of social media channels and drive good traffic along with the leads. Here are some of the ways that can help you optimize your social media portals:
- Quora: It is an excellent platform for the users to ask your question. It is a good platform for technical people a lot of the issues addressed are technical. Quora helps businesses establish their brands and show the expertise in the product and service line they operate. You can answers the questions to the people problems by using a solution based approach. You can build a strong profile so that people can approach you with their questions.
- Facebook: Facebook is a great platform to reach the masses. Facebook can give you all the types of audiences be it any age or geographic location. With the Facebook Company page, you can create your brand visibility. By uploading an appropriate Cover Page and Profile picture with your brand message and Company Logo will give brand visibility. You can engage with your followers by updates regarding the product and sharing the information that can help them solve their problems. Facebook also gives you the facility to posting Facebook ads with the specific budget you have for your ads.
- Youtube: While your web designer you can leverage the power of YouTube by uploading the short videos of developments hacks along with the how-to videos and great ideas and concepts. You can showcase your skills in the field of web designer and developers. You can share your videos along with all the social media portals for greater audience reach.
- LinkedIn: LinkedIn is the best means to reach and connect with the Professional all around the world. Using this platform you can target professionals such as doctors, lawyers, IT professionals, Decision makers and many more. Looking for the professionals based upon their occupation is easy. With the help of LinkedIn, you can create your company page and be found using that. You can post updates related to your projects, work and post jobs for the professionals in your fields. Using the feature of who’s viewed your profile you can identify prospects.
- Whatsapp: Whatsapp is the direct and quick way to connect with almost everyone. You can get instant responses and queries with WhatsApp. It is a one to one communication and is a great medium for sending across quotations, work, samples, product features and more. It is a strong marketing tool. You can create your business account and offer live and real-time support.
While you might be using all the platforms, you can select the one that best suits your business needs and audiences. Also, if you have your presence across multiple platforms, you can use strategies and draft the content for each one of them to gain maximum visibility and interaction. You can also repost the same content across a different platform that best suits the platform. You can share your content as an image, or a detailed paragraph on Quora or as a video on Facebook. This way you can leverage the best platform to feature your content.
