Many of the small business owners, bloggers, web developers, and designers can leverage the most powerful trends to make their website more functional and responsive. Being prepared for the future trends and aggressive for the changing dynamics of social media, content, theme, videos help in business growth. Here are some of the trends that can help you achieve success in 2019.
- Social Listening: People who are looking for leveraging the power of social media through online selling, social listening will be a key ingredient for their growth. Social listening is the process of monitoring your digital conversations with the mention of your brand name and key keywords. Social Listening will help you find new clients, improving your customer services levels and finding new targets and high conversion and reaping advertisements. To excel, the marketers have to leverage the power of lead generation tactics and increase selling skills.
- Content Personalization: Many studies has shown consumers are more likely to purchase from the companies that supply offers and recommendation from the people within the network. Personalization changes marketing tactics from communication to conversion which roots long term relationship with customers. Several tools help you track customer purchases and history to help learn and customize their experience.
- Chatbots: This is the critical aspect for managing the website, and nothing will help you save the time by adding the chatbots that can interact with your online visitors. Chatbots are the artificial intelligence technology that users can interact with while visiting the website and answer to the queries and questions your visitor have. Chatbots can be used for the frequently asked questions and answering any optional questions.
- Storytelling: The increasing power of the smartphone is encouraging the retailers to develop the effective content marketing strategies using the micro-moments. Most of the social media channels like Instagram, Snapchat, Facebook has provided users with limited time allotments to create a user video that can be quite appealing and intimidating for any audiences. These micro-moments are used to share a product usage, offer or any happy customer review or story. This short storytelling helps to connect the customer with the brand.
- Cybersecurity: With the advent of a new year people are learning more about the security of their website, business, and data. As the internet continues to grow and expand and access to smartphones has made more users more susceptible to cyber attacks and online threats. This has made companies to the huge risk of data compromising and prevent any data breaches and keeping customer information safe and secure.
