The usage of mobile devices has grown exponentially over the last few years and has overpowered the usage of the desktop in the recent time period. It has become very crucial for the advertisers to leverage the power of mobile devices and reach their target market efficiently. Advertisers have been continually optimizing their advertising strategies and checking the website that is user friendly and optimized view on all the devices.
Google AdWords is one of the best tools for the marketers and advertisers to market their product by conveying the message in the best optimum way. Google AdWords is the best way to aim the growth in mobile users easily. It uses the pay per click model and advertise the ads on the Google partners sites and search engines. Here are some of the tips that can help you improve your advertising using Google Adwords.
Mobile Specific Ads: AdWords gives the flexibility to create your ads so that you can specifically target the mobile users. It is easy by simply ticking the “Mobile” box while creating the new ads. You can compare the ads for Mobile and desktop according to the performance. According to the recent stats mobile currently accounts for half of all the global web pages served. You can get all the stats related to mobile traffic for the ads. The report helps you get the feedback on the improvements you can take into consideration.
Accelerated Mobile Pages (AMP): Google has introduced the accelerated mobile pages, these pages are meant to be faster for mobile users and provide better user experiences for the visitors. Speedy mobile landing pages are also the best move in this effort. These landing pages will help you lower the bounce rate for the website as visitors will have no page loading hassle.
Mobile Ads performance tracking: It is always important to track the campaign performance and evaluate all the major indicators like ROI, CPC, Conversion ratio, CPL and many more metrics. There are various tools available to help you monitor the performance and ensures you to measure them as per your goals. Google AdWords and Google Analytics help you track the mobile traffic. By linking Google AdWords with Google Analytic you will be able to analyze the customer surfing sessions and their tracking sessions through the ads after clicking on the ads.
Ads Extensions: AdWords offer a very versatile features- Extensions for extending the ads visibility and ad features. The most common add features are – call extension, site Link extension, location extension, callout extension. Extension are increasing day by day to provide the ad feature. The most popular extension is message extension, helps you introduce a feature of instant messaging plus a price extension to create a transparency with the rates.
Direct Purchase: Direct purchase is another option available on the search results page. You can offer the option of buying your products and service without visiting the website. It also facilitates the Google Wallet on the android devices.
With the tips mentioned above, you can improve your mobile advertising strategy and make the most out of it through the Google AdWords.
