Undoubtedly digital marketing is a great mover for every business and organization to increase their outreach and reach prospective customers. If your brand continues the same technique in 2019 as you did in the previous year, then you no longer will be in the run. To ensure your brand and business to remain on the top of its digital marketing game this year here are some of the trends that can help you stay in the competition.
- The growth of Voice Search: Today is not just the mobile era but also driving voice search, but rapidly increase in the number of smart assistants like Amazon’s Alexa and Google’s Voice Assistant has made it the most important driving force for the year 2019. The push of voice search has made internet access to those who don’t know how to type. But regardless of who the audience type os one thing is certain about the SEO. Traditional keyword research will become obsolete and hence will be completely changed after the voice search.
- Video and Interactive content: Videos have recently started exploding on digital platforms and social media. High-quality videos can help your brand reach the sizeable audience. YouTube is the world’s second largest search engine and hence will be even more essential in 2019. With the application of techniques like YouTube SEO, you can ensure that the content is visible to relevant audiences. Importance of YouTube has extended just beyond YouTube. Videos on landing pages and emails have shown considerable improvement in performance and conversions. Facebook videos have considerably shown the popularity of videos. Multiple videos formats have been developed and explored to gain maximum reach. Apart from Interactive Content, Live videos have also started gaining popularity.
- Interactive Chatbots: Chatbots are going smarter and intelligent day by day. Most of the chatbots earlier were having the limited scripts and thus has minimal options that users can choose from. Once the query has been filtered and parsed, it is often transferred to the human involvement to be addressed further. With the advent of artificial intelligence, these chatbots are likely to be completely replaced and have become more meaningful and resolve issues without much human intervention. In fact, with AI chatbots are likely to be able to keep up a long conversation with users without coders having to input a long script.
- AI for better audience targeting: AI is not just about the smarter chatbots it is becoming the most accurate way from brands to identify their core audience and develop the core messaging for them. With the common combination of machine learning and AI, customer analytics can eliminate much of the guesswork for developing a digital marketing strategy. The most dominant way is to do by assigning ‘lead score’ for the generated leads by identifying the common patterns and developing personalized content. AI can also help in identifying the similarities in current consumer and generate the custom targeting options that marketers can utilize to deliver the ads.
- Acceleration of Programmatic: By 2019 almost 65% of all digital media buying will be programmatic. Programmatic will ensure the most cost-effective and efficient way for the advertisers to purchase their digital advertising space. Previously it was managed through the manual bidding and requires human intervention. These programmatic algorithms will determine the best media mix and automatically purchase it. This will greatly enable marketers to reach a wider scale over the wider channels with no time and efforts. It will also optimize the real-time market and can adjust the budget and reduce the cost per lead.
