Before Nofollow was introduced by Google, they could not count the links as a signal to use within their algorithms. In the year 2005 nofollow attribute has been introduced by Google to fight with the content spam and very shortly it become Google’s leading recommended method for flagging advertising related links.
Along with no follow attribute Google has introduced two new link attributes named as rel=” sponsored” & rel=”ugc” .
rel=”sponsored”: This attribute is used to identify links on the site that were created as part of advertisements & sponsorships.
rel=”ugc”: UGC stands for User Generated Content, and this attribute value is recommended for links within user-generated content, such as comments and forum posts.
rel=”nofollow”: No follow attribute is used for cases where we want to link to a page but doesn’t want to imply any type of endorsement & passing along ranking credit to another page.
All the link attributes were treated to consider within the search and also use them along with other signals for a better understanding of how to analyze and use the three links within our desired systems. As said these links contain valuable information which allows improving the search as to how the words with the links describe at a certain way of the point.
There is no need to change our already existing nofollow as they have a way to sponsored links and this will be helpful to continue the support and also we can use more than one rel value link as UGC & Sponsored is a well-set combination of the perfect valid attribute which comes from user-generated content.
Well if the user still wants to avoid a possible link scheme section yes we can go ahead and flag ad or the sponsored links and use rel=”sponsored” & rel=”nofollow” but in general we mostly use Sponsored as it has own advantages but either of them can be used for this purpose.
The attributes UGC & Nofollow they will continue their importance no matter if they move into the hint model, these attributes will not be changed. We can still continue to assess how to use these links within the search and we have to work under circumstances when the attributes are not provided.
So here we conclude that using the new attributes which allow us for the better process links for deep analysis of the web which can conclude and include our content to make of these new attributes.