For launching a new website, finding a right domain is important. Domain names are directly an essential connection people makes with your website. Your domain name is your identity on the web, and want to make sure you choose a domain name that fits your business, that is appropriate for your business and easily relatable.
Types of Domain Names
TLD: Top Level Domains, this is the highest level in the DNS structure. There are several types of TLDs being
- ccTLD: Country Code Top Level Domain- established for geographical location. Usually, residents of the country could register their ccTLDs.
- gTLD: Generic Top Level Domain- the best known among them are .com, .net, .biz , .info. These domains can be registered anywhere by anyone. However, recently introduced gTLDs have some restrictions.
IDN ccTLD- internationally country code top-level domains
A top-level name with a specially encoded format that allows it to be displayed in a non-Latin character set (i.e., special characters).
Subdomain
Part of a higher ranked domain name in DNS hierarchy. It is easy to create a memorable web address for various interesting areas of your site using subdomains. You can create unlimited subdomains for your website.
Brandable and Discoverable Domain Name
A brandable domain name is a clever or unique word that can be stuck in someone’s head or is different enough to make an impression. It is likely to be sure to be remembered, short and reasonably like a word. Whereas the discoverable domain refers to one that is keyword rich. These types of keyword domain name are easy to remember, rank and extremely well for search engines. However, this is very expensive to purchase.
Some Domains Strategies Rules
Some general rules for creating a domain name for your website.
- Use a .com: This is the most favorite and commonly used domain name by the people. This domain has a inherit trust to the visitors and buyers.
- Avoid trademarks- Using other’s trademark or even being close to their names can be extremely terrible. Often there are many legal challenges and charges for using trademarks in your domain name.
- Make it more intuitive: A good domain name gives people a strong idea of what a website will contain.
- No numbers: Avoid using numbers and special characters in your domain name as they are generally not appreciated by the visitors and search engines too. It also creates a problem in remembering and sharing among the people.
- Easy to type and pronounce: Visitors should be able to type your domain name accurately without any spellings complications. It should be easier to pronounce and share your domain with word of mouth.
Some tools to help you find an appropriate domain for you
There are some useful tools to help you find a domain name for launching your website or business online.
Keyword Research- For Keyword research and analysis Google Keyword tool is helpful. This tool will give you various insight into the particular keyword and the relevant keywords related to your search.
Domain Name Generator– Domains Bot and Namestation are some of the are some of the tools to help you generate the ideas for your domain name.
Your domain name will have a significant impact on the success and performance of your website. So, be careful while you select a domain name for launching a website.
