With the launch of Facebook’s ‘Audience Optimization’ a feature that helps you change the way to reach the targeted audiences “organically.”
Facebook states that: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.” with this new feature out most the business have started using this and has gained excellent results. You can activate this feature through the settings menu.
News Feed Targeting: By using this option you can ensure to reach the audience that is as per your criteria defined. For Example, if you want to target the web designers, then you can specify the options and Facebook will display your posts to the relevant people. With the enhanced audience reachability, you can expect the changes in engagement to be higher and hence good amount of leads and business. You can specify the criteria as per the Age, gender, and location using this option.
Restricting Audience: You can also exclude a certain set of an audience from the large pool of audiences using this option. Most of the Facebook might not be relevant for your business hence you don’t want to reach and contact those people with your marketing efforts. It is a very convenient and easy to reach option when you want to contact a larger section of your audiences by excluding a few.
Audience Insight: Once you have designed a post using the Audience Optimization feature then you need to analyze the audience insights to gain the information that who all have interacted with your posts. This feature will help you gain insight into audience details to help you improve on your strategy and targeting efforts.
To conclude with these features can be very helpful for those who want to target the audience using social media tools and want continuous user engagement with their potential customers. These can really be very helpful for the brands and the businesses who have Facebook as their primary marketing channel.
