Earlier Quora wasn’t considered as the important tool for marketing. However with the advent of time in this online world it gradually gained popularity and hence now not considering Quora in digital marketing strategy will be worst mistake a marketing can make. Quora receives approximately 2 million visitors every month and is a considered as the biggest digital marketing trend these days. Quora has a very distinct edge over the other question and answer platform and is a highly monitored content. All the users profiles are strictly verified and content is monitored for the quality check. Having a presence on Quora can help in increasing the traffic on your website and generate leads if possible. Here are some of the reasons that help to make use of quora in your overall marketing strategy.
- It helps in increasing your brand visibility: Quora has a large community of the trusted members which rely on the information provided in the answers to the user’s questions and thus automatically increase the credibility of your brand. It allows you to engage in a meaningful conversation with your target audience and showcase your expertise. It is important to oversell your brand on Quora. While marketing your brand on Quora you should focus on “less is more” strategy and it will always work.
- Improve search result rankings: Google Search results are often included in the quora posts and has the highest ranking site. Quora is a powerful SEO tool to drive organic traffic to your website. Hence this helps in increasing the probability of strategically ranking for the highest searched keywords. You can focus on delivering the relevant content with the help of highly searched keywords.
- Helps understand your customer: Sometimes time consuming, complicated and expensive surveys can not be quite convenient for you. Hence instead of guessing the target audience needs and behaviour you can gain insight from the Quora. If most of the people are asking questions about the same problem, can your brand be the solutions to it? Questions and answers are the best way to understand the behaviour of the audiences and hence actively cater needs to their problems, your brand can be the utmost solution.
- Find crucial Influencers: Budding number of the influencer and their growing importance has greatly influenced the scope of digital marketing. Quora is a great resource for finding the influencers. You can identify the key contributors by judging their highly informative answers. Most of the users rely on the key contributors for their answers and established credibility. You can engage with these contributors by answering their questions or posting comments. You can directly reach to them and ask them to act as your influencers.
- Market you content: If you have an amazing content and blog post on your website then quora is the best way to amplify your content reach. It is a great channel to promote your website. You can ask people to visit your website for more detail or product information and helps in cultivating your customers interest in your product. Your answers need to cultivate the interest and make the visitor to visit your blog. You can provide key information within your answers and link the content to it by saying that you have written about it in more detail on your blog.
Every marketer cannot afford to ignore the importance of the Quora and want to build their brand visibility through a digital medium successfully. Quora is even more essential when it comes to marketing for a start-up because it helps new consumers build their brand and take advantage of this marketing channel.
